Samsung Electronics Cited As Having Most Brand ValueJoongAng ILBOEnglish EditionSeoul, Friday, January 12, 2001By Kim Kwang-ki JoongAng IlboAmong domestic companies, Samsung Electronics has the most valuable brand equity, estimated at 15.4 trillion won($12.1 billion), the Korea Cost Managerment Institute said Thursday. Brand equity is an intangible asset that encompasses such things as a company¡¯s mane, slogan, symbols, costumer loyalty and perceived quality. In its repo.. brand382010-07-05 424 |